🧰 How to Create a Facebook Business Page for Your Business

If you want your business to be easily found online — and to appear professional and active — then having a dedicated Facebook Page is a must. It's your digital storefront, your credibility badge and your free marketing channel all rolled into one.

And the good news? Setting it up is simple.

1️⃣ Start with the Basics: Create Your Page

According to Meta's official guidance, anyone with a personal Facebook account can build a Page for their business.

Here's how:

1. Log into Facebook using your personal profile.
2. Go to Pages → "Create New Page".
3. Add your Page Name (your business name or the name people will recognise).
4. Choose your Category (e.g., "Plumber", "Salon", "HVAC Service").
5. Write a short Bio or Description that tells people what you do.
6. Click Create Page — done.

This step takes just a few minutes, and now your business has an official home on Facebook.

2️⃣ Set Up Your Profile & Cover Photo: Make Your Page Look Active

Here's what helps your business feel credible and ready for customers:

• Upload a clear profile picture (your logo or a clean photo of you).
• Add a cover photo that shows your work or your team.
• Make sure your contact info is filled in: location, phone number, website.
• Set a Call to Action (CTA) button like "Call Now," "Book Now," or "Send Message."

When someone lands on your Page and sees recent posts, clear business info, and friendly visuals — it builds trust instantly.

3️⃣ Why Having an Active Page Matters for Your Business

Imagine a customer searches for your service and lands on a Page where the last post was six months ago. They'll wonder:

• "Are they still open?"
• "Do they care about online reviews?"
• "Will they answer when I call?"

When your Page looks quiet, the trust factor drops.

On the flip side:

• Recent posts show you're busy and engaged.
• A filled-out profile says you care about your reputation.
• A CTA button invites action — not just viewing.

That's why your Page should look alive before you even run a post.

4️⃣ Easy First Posts to Build Momentum

You don't need to launch with perfection. Here are simple ideas to get your Page active:

• Post a photo from a job you just completed with a caption like: "Today we helped the Johnson family fix their heating system. Ready for winter!"
• Share a quick tip: "Pro tip: Replace your HVAC filter every 3 months for better air quality."
• Post a short video or photo of your team doing what you do best.
• Ask a question: "What service do you need this month at your home?"
• Invite reviews: "Have we helped you recently? Please leave us a quick review — we appreciate it!"

After you post, make sure to respond to comments and messages. That interaction helps Facebook show your Page to more people.

5️⃣ Optimise Your Page Over Time

Once you're live, do a few extra steps that pay off:

• Add services and pricing if applicable.
• Use "Page Roles" to let your team or trusted person help manage posts.
• Keep your Photos and Reviews section active.
• Consider connecting your Page to Instagram if you use that as well.

"Treat your Page like a community hub — not just a billboard."

✅ Final Thoughts: Get Seen, Stay Seen

Creating a Facebook Page for your business is free and takes less than an hour. Make sure it looks active, filled out, and welcoming — and you'll already be ahead of many competitors.

From there, posting regularly (even once a week) and engaging with your audience builds visibility, trust, and results.

Don't worry about creating perfect content. Just start. LocalPop can help your business look active and professional for just $7/month—so you focus on what you do best, and we handle the posts.

📎 Helpful Meta Links

• Create a Facebook Page for Your Business (Meta)
• Meta Business Help Center